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UX Design 2024 - 2025

Let's Fly

Let's Fly hero image
Affordable urban air taxi, at the tip of your fingers. Escape traffic and enjoy life from above. Effortless, affordable and convenient. Available now in Guatemala, Mexico, Costa Rica, El Salvador, Honduras, Panama, Colombia and the Caribbean! More countries coming soon.

Team

Sheila Géa - UX UI Design & Product Analyst

Hamza Dar - Mobile App Developer

Feng Yang - Full-Stack Developer

William Dahlheim - CEO

Kristoffer Elias - VP of Sales

Duration

1 year
February 2024 - March 2025

Deliverables

Strategy · User report · Persona · Initial Sketches · Wireframes · Prototypes · A/B testing

About the Project

First Stage:

UX/UI design for Let’s Fly, an air mobility platform that connects users to on-demand flights, helicopters, and private aircraft through a simple and intuitive experience.

The project was designed to transform a complex service into a seamless and accessible journey, combining technology, clear navigation, and a modern interface

The main focus was to create a premium, practical, and trustworthy experience, bringing the concept of air transportation closer to the convenience of urban mobility apps.

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Second Stage:

A/B testing and data analysis were used to validate design decisions and improve user experience based on real behavior.

Different interface variations were tested to measure engagement, conversion, and usability, allowing data-driven refinements instead of assumptions.

The insights gathered helped optimize key flows, reduce friction points, and ensure the final design was both effective and user-centered.

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